The most powerful tool in branding is COLOR. Color can transform a logo into the desired emotional experience for your target audience.
It can attract your attention, or change your mood; it plays a major part on how we see or define things. Color has the power of persuasion. Use it wisely.
Studies have shown that the color of a product influences up to 80% of a customer’s purchasing decision.
Color is the first thing a consumer will notice about your logo. So, choosing the wrong color could cost your company in the long run.
92% of people believe color presents an image of impressive quality
90% Feel color can assist in attracting new customers
90% Believe customers remember presentations and documents better, when color is used.
83% Believe color makes them appear more successful
81% Think color gives them a competetive edge
76% Believe that the use of color makes their business appear larger to clients.
76% Say the most important factor when purchasing products is visual appearance.
6% of people look at the texture
1% Decide from the smell or sound
84% Say color is the primary reason they buy a particular product.
Within 90seconds of initial viewing, people make a subconscious judgement about a person, environment, or product.
Up to 90% of that assessment is based on color alone.
Color can increase a brand recognition by up to 80%. This means that color influences how consumers view the personality of the brand.
Our brains prefer recognizible brands, which makes color very important when creating a brand identity. Consumers’ reaction to color appropriateness in relation to the product is far more important than the individual color itself.
A color can have very different meanings — it’s not the colors themselves that have a meaning, but that we have culturally assigned meanings to them. Color choices are critically important for the success of a brand or product. Choose wisely.