Power of Color

The most powerful tool in branding is COLOR. Color can transform a logo into the desired emotional experience for your target audience. It can attract your attention, or change your mood; it plays a major part on how we see or define things. Color has the power of persuasion. Use it wisely.

Studies have shown that the color of a product influences up to 80% of a customer’s purchasing decision. Color is the first thing a consumer will notice about your logo. So, choosing the wrong color could cost your company in the long run.

Color Trends

The Most-Used Colors of the World’s Top Brands

Importance of Color for Your Business

92% of people believe color presents an image of impressive quality

90% Feel color can assist in attracting new customers

90% Believe customers remember presentations and documents better, when color is used

83% Believe color makes them appear more successful

81% Think color gives them a competitive edge

76% Believe that the use of color makes their business appear larger to clients

Color & Marketing Relationship

76% Say the most important factor when purchasing products is visual appearance.

6% of people look at the texture

1% Decide from the smell or sound

84% Say color is the primary reason they buy a particular product.

Within 90 seconds of initial viewing, people make a subconscious judgement about a person, environment, or product.

Up to 90% of that assessment is based on color alone.

Color & Brand Identity

Color can increase a brand recognition by up to 80%. This means that color influences how consumers view the personality of the brand.

Our brains prefer recognizable brands, which makes color very important when creating a brand identity. Consumers’ reaction to color appropriateness in relation to the product is far more important than the individual color itself.

A color can have very different meanings — it’s not the colors themselves that have a meaning, but that we have culturally assigned meanings to them. Color choices are critically important for the success of a brand or product. Choose wisely.